📈5 WAYS TO BOOST YOUR SMALL BIZ REACH ON INSTAGRAM:
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1. Clear Bio - That’s important real estate! Is it clear in your Instagram profile how you serve, what you offer, where you’re located, what’s important to your small biz, and something fun about yourself?
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2. Giveaways – What’s one of your most beloved or popular products or services? Offer that in an exciting way to your followers. Pro Tip: Try not to make the entry rules super complicated; you’ll lose potential new followers.
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3. Show Your Face - I know. But photos of actual humans typically perform much better than just your product or service – intro yourself and show you or others experiencing what you have to offer.
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4. Have Fun in Instagram Stories – Are you adding short fun videos showing some of the behind the scenes of your small business? – Pro Tip: Adding text (for either commentary or for storytelling) makes for better social media engagement.
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5. Relevant Hashtags - We all know the social media algorithms change (the way in which people are able to find you and talk about you…) But that’s why it’s so key to know your target audience/tribe/dream clients - Picking 5 strong hashtags in your niche, can often be better than 30 of a generalized industry. Test them out.
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And through it all, continue to be genuine, real, and PATIENT. The type of authentic growth you’re wanting doesn’t happen over night. But what you’ll find out, is that your real and loyal tribe will start to find you more and more.
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The world NEEDS the GOOD you have to offer and the best way for us to know about it, is to see it and for you to tell us about it…it’s not bragging…it’s simply sharing. x
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#smallbiztips
#smallbizbabe
#fempreneurs
#newsmallbusiness
#marketingwithheart
4 Myths of a Small Business Working with Celebs & Influencers
See below to see how I Happily BUST those Myths!!
4 MYTHS:⠀
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1. “They are all divas” – Some are, but NOT all, actually far less than you would think. In my 20 years of working in the entertainment industry with ALL KINDS of celebs and influencers, I can tell you this: KINDNESS still wins in the end. ✨And everyone is ready and excited to try something full of value & purpose. So bear that in mind when you think of what your small business has to offer. ⠀
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2. “They are WAY out of my budget”- Partnerships and sponsorships happen on all types of financial levels, but there’s a special space for small businesses that isn’t always utilized but is HIGHLY effective. Put it this way, I was able to connect one of my small business clients to Magnolia Market with a fresh strategy that cost me less than $100 (this method is what I share in my Social Media Boost Bundle!)⠀
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3. I need to be a huge brand name – NOPE. New is new. And it almost works in your favor to be the underdog and the new kid on the block, especially if what you have is special. Doesn’t need to be “fancy” but valuable. Meaning, it ADDS value and delight to someone’s life in a specific way.⠀
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4. They are unreachable – But have you heard of 6 degrees of Kevin Bacon….because this is a REAL thing friends. A REAL THING. And I’ll leave that right there. 😆😆😆#sixdegreesofkevinbacon – But seriously, now you know me, and others on this Instagram platform, and we just might be connected to your “Dream 100” influencer or celeb…You won’t know until you ask……⠀
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Want to learn more? And put it into practice? And shed the stress of trying to do it ALL by yourself? You may want to give this a peek: CLICK HERE.