📈5 WAYS TO BOOST YOUR SMALL BIZ REACH ON INSTAGRAM:
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1. Clear Bio - That’s important real estate! Is it clear in your Instagram profile how you serve, what you offer, where you’re located, what’s important to your small biz, and something fun about yourself?
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2. Giveaways – What’s one of your most beloved or popular products or services? Offer that in an exciting way to your followers. Pro Tip: Try not to make the entry rules super complicated; you’ll lose potential new followers.
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3. Show Your Face - I know. But photos of actual humans typically perform much better than just your product or service – intro yourself and show you or others experiencing what you have to offer.
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4. Have Fun in Instagram Stories – Are you adding short fun videos showing some of the behind the scenes of your small business? – Pro Tip: Adding text (for either commentary or for storytelling) makes for better social media engagement.
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5. Relevant Hashtags - We all know the social media algorithms change (the way in which people are able to find you and talk about you…) But that’s why it’s so key to know your target audience/tribe/dream clients - Picking 5 strong hashtags in your niche, can often be better than 30 of a generalized industry. Test them out.
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And through it all, continue to be genuine, real, and PATIENT. The type of authentic growth you’re wanting doesn’t happen over night. But what you’ll find out, is that your real and loyal tribe will start to find you more and more.
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The world NEEDS the GOOD you have to offer and the best way for us to know about it, is to see it and for you to tell us about it…it’s not bragging…it’s simply sharing. x
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