I love stories...I find it's one of the most profound yet simple ways in which we discover & retain information. Stories also connect us to one another & can boldly evoke empathy like rarely nothing else can.
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An idea goes from the abstract & objective to personal & revelatory.⠀
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A Brand Story can be described as: an integrated & unified narrative embracing both facts & emotions connected to your small business brand.
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In other words, it's the flesh and bones of how your small business/creative endeavor came to be, how you serve, what you value, and how it ties into your mission. All of this concisely put down in writing (a paragraph can suffice) to then be used as a powerful and authentic marketing and sharing tool in various areas of your small business.
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Main goals of a Brand Story: To INSPIRE & GIVE VALUE.
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As a small business or brand, do you know your brand story? The way in which your audience can connect to you -- not simply through information but also by inspiring emotions?
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Here's 3 quick ways to start to put your small business into the lens of a story:
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1. What is your business? And *how did your business get started? (By answering these questions, you are automatically going to start telling me a story....)
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2. How did you feel when you first started? (We are now adding the emotional layer to this story.)⠀
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3. Why did you want to move forward with this small business? How did you see what you had to offer affecting people? (Now you'll start to understand more of your mission in developing your brand story and how you serve and give value...)
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So here's an excerpt example of my own brand story:
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After years of working in television production and helping small business brands find exposure and placement backstage in front of celebrities, I felt as though God stopped me in my tracks and invited me into entrepreneurship - ⠀ I felt unqualified, not "business" enough, a bit like an underdog looking for a prayerful small business community to help me grow [...] And now I get to provide prayerful support, growth tips, and coaching to my fellow underdogs and continue to connect them to their dream partnerships.
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#writethevision

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